Cannes Lions
SCHOLZ & FRIENDS BERLIN, Berlin / RED CROSS / 2003
Overview
Entries
Credits
Description
The spot comes up with a quite convincing testimonial: the mosquito.If even a mosquito makes up his mind to give blood instead of sucking it, everyone can do it, too!
Outcome
There was a significant increase of 12% in the number of first time donors during the campaign. Especially in the target group of people under the age of 40.
Similar Campaigns
12 items