National Geographic World is known for the transmission of knowledge in a playful and advancing way. Average subscription gifts like MP3 players or watches are inconceivable for those buying the subscription of National Geographic World. An exclusive subscription gift which will be only received in combination with the subscription is needed, which is not available to buy.

The planned 10% increase of subscriptions was even exceeded by another 7 %, so that all together the sales have increased by 17 % because of the extraordinary subscription gift.