Brief:As the single largest supplier to NASA, Lockheed had every reason to champion space exploration – especially as support (both public and governmental) had waned in the years since we raced the Russians to the moon. DDB’s response to Lockheed’s challenge was quite interesting – create a holiday that is recognized in schools across the country – that teaches children and reminds parents about the wonder of space exploration. Faced with the challenge of (once again) reinventing Space Day.com without actually changing the site, the team proposed a solution that radically alters the way you access the existing content.Solution:Blurring the lines between entertainment and education, Space Day 2002 puts you in the driving seat of your very own deep space exploration vehicle. Accompanied by S.E.D.R.I.C, your on board computer, you navigate the site. Zooming from planet to planet, picking up interesting space facts along the way, sure beats clicking blue underlined links.