A unique deal was negotiated with a chain of electrical retailers - Tien 21 - for them to simultaneously show the movie trailer on all display TV screens in all their outlets. This was some 1600 sales points throughout Spain, on a total of 31,200 TV screens. The impact was hugely dramatic and compelling for adults and children alike. Awareness was also raised by the TV and print campaign, but the impact of delivery – walls of simultaneous play - was spectacular and was global media first.

The box office for launch weekend was € 1.65 million, second highest of the weekend and exceeding targets by 25%.It was also Disney’s best ever Spanish launch weekend for a family movie.