On average, a day with advertising saw 55% more web traffic than a day without.The correlation between number of spots on TV and radio and number of site visits was 0.92, indicating that the campaign was the primary source of awareness.In our site’s exit survey, 63.7% said they had visited the site as a result of seeing the campaign.Headspace also tracks referrals to their centres, with a strong increase in self-presentation and referral from family or friend, indicating a lift in awareness.Before the campaign, roughly one new member joined headspace on Facebook every day. After, one new member joined every hour.