The film begins with the photo of a boy hanging on a wall while we listen to the commands:

“Men don’t cry.” “Got hit? Hit back!” “Sentimental? Girl’s stuff!’

We fade to a 25 years old man assertively facing the camera and answering to the shadows of his childhood.

“You will not embarrass me, suppress me, reduce me, cut me ...

You're not going to gag my heart, my emotion ... "

And from there on, a sequence of men of multiple personalities, races, sexual choices etc., in scenes of great visual impact, will

reveal, in a liberating way, the strength of different masculinities:

"I'm a man. I'm skin. I'm nerves. Action. Compassion. Love.

I celebrate my Flexibility, Truth, Sincerity. Hetero, Homo, Trans. Attitude. Completeness. Warrior. Whole."

Closes with Natura Man line and off voice: "Natura Man celebrates all the ways of being a man."