Cannes Lions

NATURAL CHICKEN SANDWICH

MERKLEY + PARTNERS, New York / ARBY'S / 2006

1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

In this spot, we use a 100% natural, surgery-free Joan Rivers as a spokesperson to launch Arby’s 100% natural chicken. At the end of this Chicken Naturals spot, the very aged Joan confesses that, “natural only works for the chicken.”

Similar Campaigns

12 items

MSL, New york

Arby’s & Pusha T Diss McDonald’s

2023, ARBY'S

(opens in a new tab)

FALLON, Minneapolis

Spicy Fish Diss

2022, ARBY'S

(opens in a new tab)

FALLON, Minneapolis

Smoked Sweats

2022, ARBY'S

(opens in a new tab)

MOXIE, Atlanta

Arby’s Big Coke Announcement

2019, ARBY'S

(opens in a new tab)

MORGENSTERN, Oslo

Buy second hand sports equipment for your kids

2018, FINN.NO

(opens in a new tab)

OGILVY PERU, Lima

OWNERS CAMPAIGN

2017, SEGUNDA MANO PERU

(opens in a new tab)

FALLON, Minneapolis

THE ARBY'S 13-HOUR SMOKEHOUSE BRISKET 13-HOUR COMMERCIAL

2015, ARBY'S

(opens in a new tab)

ALCONE MARKETING GROUP, Irvine

ARBY'S MEAT MOUNTAIN: FROM INSPIRATIONAL IDEA TO MONUMENTAL MEDIA SENSATION

2015, ARBY'S

(opens in a new tab)

BBDO PROXIMITY THAILAND, Bangkok

HOMEPRO

2014, HOMEPRO PRODUCT CENTER PUBLIC COMPANY LIMITED

(opens in a new tab)

CLEMMOW HORNBY INGE, London

STORAGE COMPANY

2007, BIG YELLOW STORAGE COMPANY

(opens in a new tab)

F/NAZCA SAATCHI & SAATCHI, Sao paulo

MATERNITY CLOTHES SHOP

2007, NANA BARRIGA

(opens in a new tab)

BBDO DUSSELDORF, Dusseldorf

COMPUTER GAMES

2001, JOYPOINT COMPUTER STORE

(opens in a new tab)