In advertising, the best way to effectively communicate is by demonstrating the effects of a product. Hence, we designed T-shirts and hired female models who were strategically placed around malls and market places wearing these T-shirts with images of famous monuments and characters. The images on the front of the T-shirt were stretched cleverly, thereby highlighting the effects of the product, which caught the attention of a lot of eye-balls.

The activity created a lot of buzz. The men were excited of course, and judging by the sharp increase in footfalls, enquiries in our stores and quickly depleting stocks, so were the women. Let’s us put it this way: at the end of the day, we had happy women, happier men and one super happy client.