Cannes Lions
M&C SAATCHI, Los Angeles / PETCO / 2008
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PETCO, a pet food and supplies retailer, wanted to feature its natural pet food selection, and have it break through. In this highly cluttered marketplace, we wanted a brutally simple creative approach that would stand out. “What a Drag” features an incredibly vivacious and healthy dog, dragging his owner through the town, with the increased energy from the natural pet food from PETCO.
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