In this film, a man personifying a dog alerts pet parents to the mental-health needs of their pets that are more important than ever during the pandemic. The film shows the man dealing with separation and social-anxiety issues before arriving at the solution: a plan for pets’ mental health, thanks to Petco. All this builds to the punch line, when a shift in perspective reveals that this is not in fact a human we’ve been watching and listening to, but a dog having a deeply personal crisis.