For all the returning beavers and their friends at NABU, the promotion was a complete success. In the first month, the campaign beat fundraising goals by 72%. Frankfurter Rundschau picked up the story with a large article and other media followed, giving beavers their deserved moment of public relevance.Besides reaching many passers-by on site, the promotion found a great response in the local and regional press, on the Internet and in regional TV-Channels. This helped to inform a much broader audience about the "resettlement" of the beavers.