Cannes Lions

NATURE PRESERVATION

F/NAZCA SAATCHI & SAATCHI, Sao Paulo / SOS ATLANTIC RAINFOREST FOUNDATION / 2006

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Presentation Image
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Overview

Entries

Credits

Overview

Execution

A water fountain, that instead of containing water, contained sand. They were exposed in public places, calling people’s attention. Places of great concentration of people, representing the various ambiences of day-to-day life.

Outcome

An increase in traffic for the website and members for the foundation.

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