Cannes Lions
F/NAZCA SAATCHI & SAATCHI, Sao Paulo / SOS ATLANTIC RAINFOREST FOUNDATION / 2006
Overview
Entries
Credits
Execution
A water fountain, that instead of containing water, contained sand. They were exposed in public places, calling people’s attention. Places of great concentration of people, representing the various ambiences of day-to-day life.
Outcome
An increase in traffic for the website and members for the foundation.
Similar Campaigns
6 items