Cannes Lions

CLUBE 25

ARCOS COMUNICAÇÃO, Recife / RED CROSS / 2013

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Overview

Entries

Credits

OVERVIEW

Description

The digital campaign called #donateexample

creates a virtual blood bag that feeds the timeline of youtube videos.

The idea was to build a permanent network

of donors and used blogs as media worldwide.

"A club where it costs nothing to be a member. Only generosity."

Similar Campaigns

12 items

1 Cannes Lions Award
STOCKHOLM PRIDE FESTIVAL

M&C SAATCHI STOCKHOLM, Stockholm

STOCKHOLM PRIDE FESTIVAL

2014, STOCKHOLM PRIDE

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