TrailView was revisited from a mobile perspective-stripped down and revised in its core UX, simplified and optimized for mobile users experience, and augmented with additional packing of the parks, trail data.

Our goal — to develop more utility for the mobile version in parks trail data, while maintaining the eye candy people had come to know and love in Nature Valley Trail View was achieved. A whole second and third generation of users engaged with the mobile version, returned to the mother site, and most importantly of all, went out and enjoyed the parks and shared their experiences both online and off.