Developed entirely in Flash and designed to attract and engage trendy newly economically empowered males, www.nauticajeansco.com incorporates ground breaking technology and design to immerse users in the cool, hip spirit of the Nautica Jeans Co. brand.

Using unique green screen, 3-D and video editing technology, the site offers consumers a three dimensional view of Nautica Jeans Co.’s entire line. This interactive platform engages consumers by involving them in the process of selecting different styles and products based on occasions relevant to their lifestyle.