Each bottle of Cîroc is meant to get any celebration going. We kept that idea in mind and gave it an extra boost by using a Spotify Code that when scanned with any phone accessed a ready-to-listen playlist, curated by one of Brazil’s hottest DJs.

Stickers with the Spotify Code were placed on each of the brand’s bottle. People who bought Cîroc could then scan the code using their phone and choose from five playlists created by Brazil’s #1 DJ. That’s how each bottle got any party going.

- First brand to link the Spotify Code technology to a product.

- Week sales goal accomplished 1000% in the first week.