To proof the benefit that black-and-white never was so "real", we sent out a "real" Santa-Claus in black-and-white. We reached our taget where it was most relavant to them and where everyone was looking for christmas presents, at several christmas markets close to Leica Shops.

Attention-Grabber and highly popular photo motiv at christmas markets.

Busy hands for the Leica Shop employees.

It raised passion for black-and-white photographer.