With the NBA lockout in affect, we had to reach our target of 9-34 year old male NBA fans without using any current NBA athletes. Our objective was to make NBA 2K12 top of mind and harness the existing cultural conversation surrounding the best NBA team of all time. NBA 2K12 featured 15 legendary teams and all of today’s squads, allowing your game play to decide the greatest team ever. The spot features Brian Wilson, pitcher for the San Francisco Giants, as Celtics great Larry Bird.