Cannes Lions
NBA NEW KID
STUN CREATIVE, Los Angeles / NATIONAL BASKETBALL ASSOCIATION / 2014
1 of 0 items
Overview
Entries
Credits
OVERVIEW
Description
The NBA’s “Dream Big” campaign celebratesthe legacy of african-american players for MLK day.
This ad features 7 foot 2 All-Star center, Roy Hibbert who surprises a third-grade elementary class and spends the day with them enjoying story-time, finger painting and even playing dodgeball - all the while, encouraging the kids to chase their dreams.
Similar Campaigns
12 items
