The campaign continues quintessential study of sports superstar/sportscaster everyman comedy dynamic, as SportsCenter announcers get on the bus with NBA's finest, including Shaquille O'Neal. In "Shir-abble", SportsCenter's Stuart Scott asks Shaq how he got "so many q's" during a game of scrabble. Shaq advises him not to worry about it and the game goes on, despite Shaq's unlikely abundance of the consonant "q" to play on the scrabble board.