Our film tells the story of a passionate Egyptian businessman who is determined to grow his tomato sauce empire. He started by making one jar of sauce in a small factory, then he was not satisfied with the size of the factory. subsequently, he secured the support of the National Bank of Egypt to build his dream factory, and he was eager for more, so he plant his own tomatoes and created a new line of ketchup then he produced a huge commercial campaign.

After that, he still aspires for more. He ended up pushing his line of products all the way and exporting to Norway, and after all that he's still looking for more and more.

His desire to succeed always leads to the next big step, and then another bigger one until he reaches the infinity of his passion tomatoes dream.