By juxtaposing the significant personal value to the individual against the paltry monetary value to the thief, we dramatized the importance of looking after your possessions.

The campaign achieved the following results from listeners;

- 85% advised others to keep their belongings safe

- 84% kept their belongings hidden

- 84% have been more vigilant when using their phone, tablet or displaying jewellery in the street.

- 83% now realise how thieves might see their possessions.