Challenge:

To promote water conservation among youths and drive youth participation in the Singapore World Water Day 2013.

Idea:

A digital community-driven campaign that focuses on Aaron, a teenager who was not allowed to shower until he head collected enough virtual water from his peers.

Results:

With a budget of under SGD $5000 (3100 Euros), we:

Reached close to 1.4 million people

Received 742,000 organic impressions on Facebook, Twitter, YouTube and Instagram

Garnered close to SGD $770,000 worth of media coverage.

Earned a special mention by Singapore's Prime Minister in his speech at the Singapore World Water Day 2013