Our mission was to create awareness of and sustained interest in the product at sales subsidiaries.

174 of 250 decision makers (69.6% leads) engaged in the activity via an online knowledge competition based on the Core Promotional Package.All 174 decision makers (100% fulfilment) signed up for the e-newsletter, thus ensuring ongoing involvement.

Results over and above the immediate campaign KPIs are:Launch in Italy in 2010, 16 countries to launch in 2011 (total 6.8%), more to follow in 2012.

Launch decision lead time is 6 months to 2-3 years, depending on local markets and annual launch planning.