Ivan Pols, the Chief Creative Officer at what3words, emphasized the negative impact of inaccuracies in addressing on businesses and consumers. Not only do they cause frustration for customers, but they also cost businesses in terms of missed deliveries and wasted time. For example, taxis may end up on the wrong street, food may arrive cold, and customers may spend hours on the phone with couriers. Fortunately, what3words' location technology provides a simple solution to these problems. The new campaign with Neverland highlights the importance of using what3words' addresses, demonstrating how it can save time, reduce frustration, and ultimately benefit both businesses and customers.

What3words is launching a campaign to demonstrate how its location technology simplifies life by ensuring deliveries reach the correct destination. The ad depicts a relatable situation where a man confronts his neighbors about his lost clothing parcels, which they deny having, even though they appear to be wearing them.