Cannes Lions
PUBLICIS COMMUNICATIONS SCHWEIZ, Zurich / ESMOG PROTECT / 2017
Awards:
Overview
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Description
We have made electro-magnetism visible by holding neon lamps beneath high-voltage power lines. The lamps glow because of their proximity to the electrical field of the power lines. Relevant people holding the lamps and are forming words like “headache” – one of dozens of specific diseases you can suffer from when you are/live/sleep too close to power cables.
Execution
We have made electro-magnetism visible by holding neon lamps beneath high-voltage power lines. The lamps glow because of their proximity to the electrical field of the power lines. By forming diseases like “headache” with the neon lights people are getting aware of this invisible risk.
This unique event took place on real location, right beneath a high-voltage power line in the urban neighborhood, and was filmed and distributed on Facebook and with PR.
Outcome
Broad notification of the invisible and omnipresent risk Electrosmog.
Significant increase of helping requests via microsite.
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