Cannes Lions

Neon lamps phenomenon

PUBLICIS COMMUNICATIONS SCHWEIZ, Zurich / ESMOG PROTECT / 2017

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Electrosmog, also known as electro-magnetic pollution, is omnipresent. It can lead to health problems such as headache, depression, rheumatism and other ailments.

We have made electro-magnetism visible by holding neon lamps beneath high-voltage power lines. The lamps glow because of their proximity to the electrical field of the power lines. You can try it yourself, it works.

Electrosmog is everywhere where there is a flow of electricity, including at your place of work or in your home. “eSmog Protect” consults companies and people in Switzerland and Germany what they can do to reduce electro-magnetic pollution.

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Shortlisted Cannes Lions
Neon lamps

PUBLICIS COMMUNICATIONS SCHWEIZ, Zurich

Neon lamps

2017, ESMOG PROTECT

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