Cannes Lions

NEPAL TOURISM

A, New Delhi / NEPAL TOURISM BOARD / 2006

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Overview

Entries

Credits

OVERVIEW

Execution

The outdoor was placed on a walkway leading into to the 5 screen Wave Cinema multiplex - ensuring that 5,000 cinema-goers walked along the site every day, looking for an explanation. These people represent the very core of our target audience.

Outcome

Site traffic and trade enquiries showed an immediate spike following the activity.

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