Spikes Asia
DENTSU INC., Tokyo / EAST JAPAN RAILWAY COMPANY / 2017
Overview
Entries
Credits
Background
The Tohoku Region, the northeastern area of Japan, was devastated by the earthquake and tsunami disasters in 2011.
We believed that the best way to support the reconstruction of the area was to attract people to re-visit the area.
Execution
In order to inspire the region with the joy of travel, we decided to spotlight the local railways in area that usually operate in the shadows.
They are often considered as simply a means of transport.
In this campaign they are treated as main characters; taking centre stage and successfully infusing a new breath of life into Tohoku travel.
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