As the NESCAFÉ WakeUp app launches globally there are many different restrictions. Luckily the app and its content are not limited by those regulations because the app users produce and spread the WakeUp videos on their very own.

Instead of coffee, NESCAFÉ served up charming and playful content every day and encouraged fans to return their own content. We constantly explored different Facebook features, new directions, additional social media platforms like Twitter and Vine, and out-of-the-mug ideas to enhance user-generated creativity. As our content became more fun and inspiring, fans became even funnier and more creative. To give fans the opportunity to inspire us, we decided to celebrate our 15 million Facebook fans landmark by giving them the first serve. Over five days we collected fan suggestions and transformed them into Facebook and Twitter posts.

In one year Content Ping Pong added over one million new fans every month to the global NESCAFÉ page. Our fanbase grew from 1.6 million to 17 million.

We created 10,000 unique content pieces. Earned a reach of 900 million. Gained over 10 million likes, comments, and shares. Added new fans on other social media channels. And made NESCAFÉ one of the fastest growing beverage brands on Facebook in 2013.In one year we posted 10,000 pieces of content, each telling a unique story.