Through a series of vignettes, We Believe tells the story of a new kind of pet food, One that is positively good for pets and the world we share with them. One that believes that what's not in the food is just as important as what is, and when it comes to telling the story of how we craft our food, a little bit of dirt is a good thing.

We Believe tells the story of a brand that tries to minimize its impact on the environment, believes pets are what it’s all about and even shelter pets deserve to look and feel their best. We Believe tells the story that when people come together, there’s no stopping the positive difference that can be made.

This is the story of the launch of Purina ONE beyOnd