Friendster is the most popular website among Filipino teenagers. The challenge is how we can make them add Nescafe 3in1 into their profile pages.We launched Clickclique: an application in Friendster which allows each Friendster member to customize his own alien alter-ego and give it a name and personality. Through this alien, he can make friends with other aliens. He can do so by offering mugs of Nescafe 3in1. A widget on his main profile page allows him to track how many coffees he's given and how many friends he has made. Through this widget, he can also send messages and do fun things with his alien friends.The more friends he makes the bigger his alien gets in the alien universe on the Clickclique main page.

The site has resulted in more than 110,000 page views and Clickclique has invaded a total of 20,000 application downloads in two months.