Like Nescafé 3in1 coffee-creamer-sugar mix, anyone can easily mix 3 different flicks into one unique flick. Nescafé 3in1 flicks is an on-line contest among the very tech-savvy, movie-loving youth. The site provides clips from three different flicks, musical scores and an editing machine. They can edit and remix these clips any way they want, then save their own versions of the flicks into the site for all users to watch. The best flicks win iPods and Macbooks.

RESULT: 45,000 logged in to the site and the amount of time the Flicks entries were viewed in YouTube total 55,775 minutes!