The unique feature of Mr. Ohira's planetarium projector is that it could be installed anywhere, and application of this uniqueness led to the idea of turning the movie theatre into a lanetarium. As one of the movie previews run before the start of the main movie, a specially edited CF is played with this projector covering the screen as well as the ceiling and walls with innumerable stars, making the advertisement into a surprise entertainment.

With the 11,200,000 yen investment cost for the publicity activities, we have achieved more than 300,000,000 yen worth of publicity exposure which is equal to gaining 26 times as much exposure.