This is why we offered Arnaud, a young 37-year-old with 1,200 Facebook friends and no acting experience, a unique challenge: meeting his Facebook friends and trying to have an unplanned coffee with them to see whether they were really his friends : 30 videos has been uploaded on the Youtube platform. People could choose between finding out as much as possible about Arnaud’s adventure via the campaign website, and following the videos over time on their timeline by liking the Nescafé France Facebook page. We also launched 3 TV films talking about the different aspects of Arnaud’s adventure.

The TV advertising campaign has already seen 3 undeniable successes:

. Statistics that are generally above the norm: from a quantitative point of view (3.17 million views on YouTube in under 15 days - 72% of videos viewed in full and 12% of users watching 100% of the videos (more than 2 hours of content).

. The brand is getting back in touch with its traditional fans, and also reaching out to a new generation: the Nescafé France Facebook page has seen a rise of over 38%

. Nescafé has created a huge discussion in France, leaving its competitors lagging behind