Cannes Lions
PUBLICIS NETWORKS, Paris / NESTLE / 2004
Overview
Entries
Credits
Description
Goals: Relay TV campaign and operational events.Positioning Nesfusion as the coffee soft drink.Target: 15-35. Concept: an emblem specific to the web: Gugurd. His goal: stop the vampire commercial. (TV) Device: online adcampaign: 'tired of' viral application (make your own name).
Similar Campaigns
12 items