2 medias only for U Print:

A qualitative plan of action on a young target. A strong proposal blending luxury and premium with creative, integrated and interactive presentation such as : gatefold, lenticular postcard,

integration or simply taking over a whole section.

1 million copies.

Digital: On the Web as in print, U showed its real size and takes over home pages of websites through an unconventional format.

30 million visitors.

Results (ROI)

The most successful Nespresso campaign of the year!

Paid Media:

Over 165 000 000 of impressions were over delivered.

Earned Media: 3 Euros achieved for 1 euro invested

77 % Of extra visibility associated to the websites brand baking.

And an editorial mediatisation which had a very good arrival rate of 75% !

(average market rate of 50%)

Owned Media:

Thanks to the banners, the estimated volume of generated clicks was exceeded by 20%.

The best click through rates of the year.