Give members the possibility of discovering more than just a new coffee variety. Give them a'taste' of region’s soul by linking the coffee’s new flavors to the country of origin. The photogtrapher and the journalist leave to report on the Special Club’s place of origin, at Mysore in the south of India.Their mission: to bring back a world of sensations through words and images that nourish the imagination of Club members.• The voyage comes alive simultaneously through all communication channels (mailing, Nespresso Boutiques, Internet site). • It is a multi-media operation of international dimensions in 13 countries with a mailing, a photographic documentary in the form of a book, a photographic exposition and a mini-film presented in the Boutiques.

A highly qualitative Image operation*:• 78% of people interviewed remember having received the mailing.• 71% of people interviewed remember the photo exposition.• 67% of people interviewed had a desire to discover the coffee.(*Results from the online survey of 5000 people)