Nesquik Pan European web strategy.Synopsis: Nestle commissioned Zentropy Partners, London to create a pan-European website and customer loyalty strategy for Nesquik. The site design had to work across multiple markets and be able to accommodate local marketing initiatives.Objectives/Target group: the aim was to build a consistent brand across European markets and make Nesquik more relevant to 'digitally literate' children between the ages of 7 and 10 years old.Solution: Zentropy created a vibrant and rich brand experience with a parallel online marketing campaign. The online experience brings to life Nesquik's key values of fun and adventure. Children can create Nesquik branded community experiences to share with friends and family. This includes making a personal space using a 'tree house builder' (with over 3.7 billion options!), collecting interactive stickers and indulging in interactive game play. Dynamic site functionality allows for multi-language site instances to be created so reducing cost and at the same time ensuring brand consistency across local markets.

Results: when Nesquik.co.uk launched in April 2001, visitor numbers increased 1,500 percent and on-site time per visitor increased by 330 percent. Average user sessions across all markets average over twelve minutes on each site.