The main idea is emphasising the benefits of milk through the package implementation at big stores. For the PINAR extra Calcium Milk, the products were placed upside down to represent the strength of Calcium and strong bones. The bottom product could hold all the others above it. For the PINAR Omega milk application called Denge, (Well-Balance), we put the boxes on top of each other and provided a form that shows the balance. For the PINAR skimmed-Light Milk, the products were displayed as a very very thin tall tower, showing that light milk helps them to stay in shape, as well as the nutrition facts

The applications were placed for 1 week in supermarkets selling PINAR MILK, and the sales increased by 25% due to regular daily selling rates.