We heard from consumers that security products can be a pain. As technology has gotten better, there are more advanced sensors that can tell us more about what’s happening, but no one in the category was helping to filter that information into useful insights. People were looking for less frequent (but more accurate) alerts that can be actionable if needed.

To solve this, Nest Cam IQ coupled premium hardware with intelligent software to make security easier and more accurate than ever before. Top-of-the-line imaging specs like like a 4K sensor, HDR, 130° glass lens, and 940nm infrared LEDs enable advanced algorithms that can determine more specifically what’s happening in the home. So instead of general “motion” alerts, features like familiar face alerts can distinguish between a known or unknown person and alert the user accordingly.

Operating within the same app that controls all of the other Nest products in your home, Nest Cam IQ allows you to view your live camera feed or video history. Nest Cam IQ contains a premium all-glass lens and custom designed metal swivel mount that allows for a fully customizable viewing angle and hides all camera wiring.

Nest Cam IQ utilizes unique technology through its “close-up tracking view,” which tracks a person’s movement across the room and provides both a wide and close-up view. High dynamic range imaging delivers a crisp picture, even in areas with bright highlights and dark shadows. By leveraging person alerts, Nest Cam IQ can differentiate people from animals or other objects and will let you know if someone is there. Familiar face alerts take it one step further – Nest Cam IQ will recognize your family and friends, in addition to unfamiliar faces, and will send you personalized alerts by name. Nest Cam IQ is the first home security camera to offer the Google Assistant built in. With the Google Assistant, your Nest Cam IQ gets even smarter – you can get answers, control your home, and manage tasks all from your Nest Cam IQ.

Nest Cam IQ represents Nest’s long-term vision for security solutions. Our goal is to build intelligent cameras that help make monitoring your home effortless, while developing notifications that are more meaningful. Nest Cam IQ provides tremendous value, from purchase to use. Consumers simply plug in Nest Cam IQ, download the Nest app, and follow the setup instructions in the app. Within months of launching, we sent users a free over the air update that added Google Assistant to their Nest Cam IQ.

Nest Cam IQ allowed Nest to bring a premium camera to the security space at a higher price point, while offering significantly more value. It has quickly become a loved home security camera, averaging 4.3 out of 5 stars online. We now sell Nest Cam IQ globally in locations including North America, Europe, and Australia, and have expanded the IQ line to include Nest Cam IQ Outdoor.