Cannes Lions

Nestlé Cerelac Chirya

OGILVY, Lahore / NESTLE / 2018

Film
Supporting Content
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The film opens to a bird as she reaches her nest and feeds her chick. We then move into the home where a mom sings a lullaby which is the story of how a bird feeds her young, all the while preparing cereal for her child. The child is thoroughly enjoying the story and listening to his mom sing the song as she feeds him and revels in her lullaby and the cereal. Product is brought to life in the actions of the mom who then explains in a VO why she feeds her child Nestle Cerelac Chirya and its benefits of Iron other nutrients that not help him grow bigger and smarter everyday. She says this as she reads a storybook from where his imagination allows him to see the bird who takes flight from the pages of the book, shares a brief moment with him and flies off.

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