Deployed in high-traffic supermarkets in Manila Central Business Districts, the Match Maker is the first-of-its-kind device that uses biometrics to determine your heart's desires - when it comes to ice cream.

As users placed their hands in the Match Maker’s pulse meter, biometrics were captured and analysed instantly as enticing food porn visuals of the product were shown. Statistical correlations were instantly derived that told users which Nestlé Temptations flavour her heart “said yes” to.

Step by Step Guide to Using the Match Maker:

1. User is asked to relax for a few minutes to clear the biometrics data and avoid misreads and misinterpretations.

2. As soon as user is in a relaxed mode, she is places her hand on the pulse meter

3. User then watches “food porn” microvideos on the screen, depicting the different flavors and ingredients of the Nestlé Temptations range

4. Significant spikes and rise in the biometrics of the consumer are then correlated to their preferred flavor. Micro-fluctuations of blood flow to the face are also monitored via an infrared camera to guarantee accuracy

5. A printout is given to the user, indicating which flavor her “heart said yes” to, while also doubling as a discount coupon for a tub of Nestlé Temptations, redeemable at point of sale.

In a true marriage of science and marketing, the Match Maker delivered a highly engaging and personalized sampling experience. Users found the machine's interface easy to navigate, and the microvideos absolutely eye-gasmic, proving that simple science and bio-analytics can revolutionize advertising in this creative, innovative, one-of-a-kind experience.

Results:

- Doubled average sales at participating point-of-sale deployment venues

- Conversations and engagement on the campaign’s “Match Maker Machine” which was also featured in some of the country’s digital forums and conferences such as the Adobo Magazine Festival of Ideas.