Branded Entertainment is the most appreciated current advertisement trends in our country. The average of time spent by population on the internet and social networks is very high, and good content created by brands is very valued and shared by users. Great connections between brands and people appear when brands share relevant content for consumers.

Most of the population doesn't get annoyed by having brands presence on social networks, as soon as they produce and share good content.

We realized that we had to find a different way of addressing this objective. We've all heard thousands of times that it's important to brush our teeth morning and night. However, we keep not doing it if we're tired or very busy. However, we don't allow our children not to brush their teeth twice a day, meaning that we're completely aware of its importance.

So, children would be the brand ambassadors to remind and convince adults about the importance of doing it.

In one month, we received more than one thousand calls from interested people. The company generated more than €500,000 in earned media.