Rodrigo is obsessive about storyboarding and about production design. So this project was

perfect for him. Every single detail was taken into consideration to make each social network identifiable, without getting into copyright legal issues. He worked closely with Muriel Rañi, our brilliant production designer every step of the way

Pay attention to the exquisite set build. The seamless integration between post and in-camera work. The way that camera movement complements the production design and keeps pushing the story forward. The meticulous planning that makes that possible. The fine tonal line that employed throughout, somewhere between humour, action and even horror. And last but not least the way each image plays off the song.The script was a a sort of scary ride through the internet. What that ride was, was up for grabs.