Many Netflix series fans lamented and expressed their feelings through social media about the loss of certain characters of their favorite shows. This evidenced that the bonds that a fan can create with a character can transcend the story itself, making them become part of pop culture.

Therefore, we created an asset that could connect fans with their favorite shows within an important cultural moment in a place where that connection felt 100% organic.

In other words, we created traditional Day of the Dead altars within the annual celebration held by the Hollywood Forever Cemetery in Los Angeles, California. These altars were created in detail with different elements that defined the deceased character as if it were a real person.

To create each of the altars, we asked ourselves what were the most iconic elements of the show and the character itself. It had to be an altar that stood out for being a pop culture character but at the same time did not lose the proper and traditional elements and art of the Day of the Dead.

Each detail had to give the impression that the altar honored that character as if it were a real person.

We created five altars for five different characters: Barb (Stranger Things), Zoey (House of Cards), Poussey (Orange Is The New Black), Salvador Iglesias (Club of Crows) and Diego Nava (Ingobernable), the latter two more focused on local original shows for the Hispanic community.

Netflix de Muertos stunt generated a great buzz and many press leads both in Mexico and in the US, reaching a total of earned media worth $215,000. USD.