According to the global survey, 70% of cheaters assumed to cheat is to know what happens next. We used that data to create a service that could release curiosity about series, without the Netflix cheating. The service was 100% confidential. Meaning that people could know what happens next without leaving any traces on their Netflix platform.

Netflix Love-Line was launched on Brazil's Valentine’s day. It’s a free toll number consummated to save all love birds, by relieving their curiosity about Netflix series, without the cheating.

People could call from their mobile, directly from a Facebook post. Then they would choose between a man or a woman’s voice, the title and the episode they wanted to hear. Almost one hundred unique synopsis of the newest and hottest Netflix titles were recorded.

Total calls: 86,439 in two days

Average time per user: 2.8 minutes

Total Reach: 4,6 Million

Video Views: 1,1 Million

You can listen to the (subtitled) audios of Love-Line here:

www.readymag.com/awards/netflix-loveline/

Or experience the Love-Line on Youtube:

https://www.youtube.com/watch?v=4UXjzftaWn4&index=1&list=PLjp66NnChd_SHTPABLYF0Q90KE8VX1Xen