THE CONTEXT

Netflix presents its new serie “Marseille”; a political drama starring a French film legend set in the city of Marseille.

EVENT BRIEF DESCRIPTION

Netflix asked Ubi Bene to launch its new major serie “Marseille” with a strong and PRable idea.

THE OBJECTIVES

The objectives of the event were :

- to highlight the serie Marseille through the strong characteristic of the city where it takes place

- to generate discussions around this major Netflix serie

BUDGET

Between 200 & 500k€

THE EXECUTION

The construction of more than 100 meters wide, made of giant letters of 13.70 meters high, obvious analogy to the famous sign " Hollywood " and symbol of the cultural vitality of the city, which become established as a special place for film and series shooting.

The "Marseille Signs" reproduced identically the Marseille logo imagined by Netflix.

THE PROCESS

In total, 2 month of works was necessary for this 300 tonnes construction reproduicing the letters which constitute the serie’s logo.

THE TECHNOLOGICAL INNOVATION

Local craftmens, proud to honor their city built a 13,70m high and more than 100m long landmark on top of a hill visible from everywhere around (from people who come to Marseille by plane, car or boat).