Eurobest
UBI BENE, Paris / NETFLIX / 2016
Overview
Entries
Credits
Background
THE CONTEXT
Netflix presents its new serie “Marseille”; a political drama starring a French film legend set in the city of Marseille.
EVENT BRIEF DESCRIPTION
Netflix asked Ubi Bene to launch its new major serie “Marseille” with a strong and PRable idea.
THE OBJECTIVES
The objectives of the event were :
- to highlight the serie Marseille through the strong characteristic of the city where it takes place
- to generate discussions around this major Netflix serie
BUDGET
Between 200 & 500k€
Execution
THE EXECUTION
The construction of more than 100 meters wide, made of giant letters of 13.70 meters high, obvious analogy to the famous sign " Hollywood " and symbol of the cultural vitality of the city, which become established as a special place for film and series shooting.
The "Marseille Signs" reproduced identically the Marseille logo imagined by Netflix.
THE PROCESS
In total, 2 month of works was necessary for this 300 tonnes construction reproduicing the letters which constitute the serie’s logo.
THE TECHNOLOGICAL INNOVATION
Local craftmens, proud to honor their city built a 13,70m high and more than 100m long landmark on top of a hill visible from everywhere around (from people who come to Marseille by plane, car or boat).
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