We launched the Network of You campaign with a cinematic anthem that tells the story of how AT&T invented the network in the first place, and has continued to improve upon it, so it works for every one of our customers, how and where they need it.

Employing invisible cuts, the spot is a filmic journey through time in what feels like a single, smooth camera move. The camera focuses on the points where humanity meets technology, proving AT&T connects our users to the people and things they love the most. We end the spot with with an inventive reveal that the path we traced out on this trip forms the symbolic representation of the individual—a fingerprint.