Given that HSBC is targeting a very specific group of audience - golfers and high-net worth customers, the engagement activity was rolled out in more targeted manner. Over the month leading up to the HSBC Women's Golf Championship, golf roadshows were held at various prestigious country clubs and key business district grounds to promote the event. Neurogolf was the main highlight at these roadshows to drive participation and generate leads/data for HSBC to follow up. Event collaterals were created to dress the location.

More than 2,200 quality leads were collected in less than a week, with participants spending more than 10 minutes each with the brand.

The game received primetime media coverage in all local news channels such as Channel News Asia and Channel News 5’s evening news. This coverage was equivalent to running 3 TVCs on each TV channel - PR value worth 3 times more than our media spend.

Most importantly, 13.7% more premier customers and 18% more golfers had a better perception change of the brand.